Flyers

They wrap telephone poles, cover bulletin boards, and are forced into your hand on street corners. What makes you notice one, but ignore or trash the next? The next time a flyer actually attracts your attention, ask yourself what makes it eye-catching or noteworthy, so that you can create successful ads and announcements of your own. Uncommon Copy Flyers are commonplace, so make yours look different. A smart layout and bold graphics can provoke a double-take, while interesting text will seal the deal, drawing the viewer in for a closer look. Clever copy may eliminate the need for any picture at all. Play with puns, rhyming, and clichés. When your wording is nailed down, think about scale. Don’t be afraid to make a word so huge it flows off the page. On the other hand, small, well-placed text can sometimes attract the eye better than big type, because the open space allows the eye to focus in. Reproduction If photocopying is your method of reproduction, embrace the look and feel of the medium. Copy centers generally have powerful machines that can deliver an intense and solid coat of black. Take advantage of this by creating the illusion of painting white on black paper. (The copier at your school or office may not be up to that kind of performance.) While reproducing your work in color will cost more, it can help your flyer stand out from the pack. If you can’t afford color copies or prints, try copying in black on colored paper. Note: ink jet prints will wash off in the rain. excerpt from Ellen Lupton: D.I.Y. Design Make a Flyer for a missing cat: Lost Cat Call 872-898-6778 Last seen on 23rd street near grocery store Generous reward offered Breed: Abyssinian, left ear has white spot Name: Sophia